Move For The Planet 2024

adidas and Common Goal continue to support climate-resilient projects 

Common Goal has partnered with adidas for the second year running to support projects engaging and educating communities on sustainability and making sports facilities more climate resilient.   

Move For The Planet is expanding its impact and continuing last year’s work. This global initiative is calling on all athletes at every level across the world to track their physical activity to raise money for projects in areas impacted by extreme weather conditions.  

For every ten minutes of movement logged on the adidas Running App between 10th – 22nd May, adidas will donate €1 – up to a total of €1.5 million.  

Projects will be implemented by local sports for good organisations fully anchored in their communities and striving to drive positive impacts. Their field expertise enables them to design and launch tailored projects meeting the local challenges of the people and answering the relevant local environmental issues.   

As part of the project, Move For The Planet will also be teaming up with UN Climate Change – Sports for Climate Action (the entity supporting the global response to the threat of climate change) to develop training modules using sport to educate and engage communities on climate-related topics and sustainable practices.   

Funds will be also used to create public training materials and host sessions for NGOs and organizations. This will empower them to transform communities and promote thriving sports on a healthy planet.  

Ashley Czarnowski, Senior Director, Global Purpose Marketing at adidas said: “We’re excited to build on the success of the first year of Move for The Planet, which brought together a community of over one million people across the world.”  

“Whether it’s taking part at the grassroots or competing at the highest level, we all have a deep connection to the places we play. Together we can unite as a global sporting community to help some of those places,” she added.  

Olivia Baston-Pitt, Senior Impact Sponsorship Manager at Common Goal said: “The success of last year meant we were able to increase the accessibility of sport for individuals who haven’t always had that privilege.”  

“Take the Cancha Violeta sports space in San Pedro Xalostoc, Mexico, where we were able to support the installation of a brand-new multi-sport pitch and a drainage programme that collects water for the neighbouring grass pitch and garden,” she said.  

All together, we seek to turn collective movement into collective impact. From education on sustainability to more resilient sports facilities.