About the Project adidas and Common Goal have partnered for the yearly global initiative Move For The Planet. Since 2023, driven by a belief in the transformative power of collective action, adidas has mobilised people worldwide to turn movement into impact, funding projects that build climate-resilient sports spaces and educate communities on environmental sustainability through sport in communities impacted by extreme weather.
In the first year in 2023 the focus was on renewing community sports pitches using recycled material and providing training on how to reduce plastic waste. Since the second year, the focus is on education on sustainability and to help make sports facilities more resilient against extreme weather conditions, such as heat waves and flooding.
For the third year, adidas has pledged to donate the money raised through its Move For The Planet global activation to Common Goal to support even more projects around the globe.
The projects now span 15 countries across five continents. They have been selected to focus on some of the places most impacted by the effects of climate change from remote rainforest to urban city environments. Each project has a unique programme that is specific to their communities' needs and target groups (women & girls, socio-economically disadvantaged populations, racial and ethnic minorities, people with disabilities, LGBTQIA+).
How It Works Projects will be implemented by local sports for good organisations, fully anchored in their communities and striving to drive social change. Their field expertise enables them to design and launch tailored projects meeting the local challenges of the people and answering the relevant local environmental issues. All together, we seek to turn collective action into collective change. To do so, the projects focus on three core objectives for their communities:
- Improved access to adapted and resilient sports facilities
- Improved access to educational and awareness-raising activities on environmental sustainability through sport
- Implementation of innovative solutions to reduce their carbon footprint, develop circular systems and conserve water
Learn More Move For The Planet is a global activation that will harness the collective activity of sporting communities across the world. For every ten minutes logged in on the adidas Running app or Strava from May 12-25, adidas will donate €1 (up to €1.5m) to projects that help make sports facilities more resilient against extreme weather conditions.
Move for these places – sign up to Move for the Planet at
adidas.com/movefortheplanet