About Common Goal's Anti-Racist Project

Structural and systemic problems make football inaccessible and unwelcoming to marginalised communities that often lack the money to participate, have no access to facilities or supportive coaches trained to understand anti-racist approaches and techniques.

To address these challenges and tackle the continual lack of action that follows the repeated condemnation of racism, a coalition of football industry leaders has teamed up with Common Goal to launch the Anti-Racist Project (ARP).

The initiative was launched in the United States with clubs from the top divisions of US football, and the 30,000-member United States’ supporters’ group, American Outlaws. Since then, a growing number of clubs, brands, subject matter experts, and players have joined the ARP in our mission to fight racism on and off the football pitch.

The ARP aims to implement a series of activations, including an Executive Level Training Series for the leaders of clubs and football NGOs and the Switch the Pitch initiative, for coaches across community and professional football.

About Switch the Pitch 

Switch the Pitch uses interactive and experiential anti-racist based curriculum to enable coaches to foster safe and inclusive spaces and inspire young players to take action. The programme consists of three interconnected parts.

1. The Inclusive Coaching Training
Equips coaches with the skills and information needed to build an inclusive, anti-racist team culture (6 modules)

2. Virtual social impact league
Coaches engage teams to complete team challenges (36 challenges) that enable them to become more aware and inclusive.