Wales FA becomes first federation to join Common Goal

Football Association of Wales becomes the first national federation to join the Common Goal network

History has been made today after The Football Association of Wales (FAW) became the first national football federation to join the Common Goal network.

After pledging to commit 1% of their revenues, the FAW has become a member of the global movement to support the people and communites across Wales.

In March, the Cymru Football Foundation (CFF) became a community member by joining Common Goal’s network for Football for Good organisations.

They are now taking part in a collective effort to maximise football’s contribution to a more sustainable future for all, unlocking opportunities for young people and supporting communities.

The FAW have started with a pledge to ensure 1% of ticket sales from the FAW's 2026 Men’s World Cup qualifiers are returned to projects, programmes and initiatives through CFF and other initiatives that have a social impact on the people of Wales.

The long-term aim of the Wales FA will be to give the power of the pledge back to the supporters of the national teams, allowing fans to decide what initiatives and projects the money will go towards.

Jürgen Griesbeck, Common Goal CEO, said: “What started as a player-led movement in 2017, is now a network of diverse football industry stakeholders including clubs, corporations, industry leaders and now the Football Association of Wales, the first national association to join the movement.

“Common Goal has always been built on a foundation of innovation and collaboration and we are so inspired by the FAW for being the first association to take this step.

“I hope that other 210 associations recognised by FIFA are inspired by the FAW’s leadership and commit to working together to unleash football’s full potential as a force for positive change in the world,” he added.

FAW Chief Commercial and Engagement Officer, Sharon Tuff said: “In the long term, we want to give the fans of our Cymru National Teams - known as The Red Wall - the choice over where this funding pledge goes so that they can see their impact of supporting the national teams in their own communities.

“It is also the intention of the FAW to work towards unlocking the 1% contribution with our partners and stakeholders, innovating across other commercial revenue streams as the federation strives to shape a better future for Wales at home and on the World Stage through football,” she said.