Danone Nations Cup Joins Common Goal

Competition pledges 1% of budget to the movement

The Danone Nations Cup has joined the Common Goal movement – pledging 1% of the competition’s total budget to the movement.

The competition is the world’s biggest football tournament for children – with two million girls and boys participating.

The announcement comes during the Global Sports Week Summit in Paris with the funds from the Danone Nations Cup to be used to support high-impact football for good initiatives that use the game to drive progress towards the Global Goals.

Common Goal founder and CEO Jürgen Griesbeck said: “It is a great pleasure to welcome Danone Nations Cup to the movement as an international competition and an entity that has recognised the importance of engaging the next generation in the conversation on how to build a more sustainable and fair future for all.

“We are thrilled to see Danone encouraging other stakeholders and partners to get involved and we hope that many will follow their leadership.”

As well as 1% of its total budget, the tournament has pledged 1% of its future sponsorship revenues from partners, with all contracts containing the 1% commitment and Danone Nations Cup players voting on the most pressing challenges to tackle – including gender inequality and poverty.

“For 20 years, the Danone Nations Cup has encouraged children to become catalysts for change around them,” said Mathias Vicherat, Danone’s General Secretary.

“During the 2019 World Finals in Barcelona, 700 kids from 27 countries expressed their voice by voting for the SDGs they wanted us to act upon.”

“We are thrilled to see Danone encouraging other stakeholders and partners to get involved and we hope that many will follow their leadership.”

As well as 1% of its total budget, the tournament has pledged 1% of its future sponsorship revenues from partners, with all contracts containing the 1% commitment and Danone Nations Cup players voting on the most pressing challenges to tackle – including gender inequality and poverty.

“For 20 years, the Danone Nations Cup has encouraged children to become catalysts for change around them,” said Mathias Vicherat, Danone’s General Secretary.

“During the 2019 World Finals in Barcelona, 700 kids from 27 countries expressed their voice by voting for the SDGs they wanted us to act upon.”

“We believe that business and sports can be a force for positive societal and environmental change. That’s why we are delighted to team up with Common Goal today, to act on what matters most to children and build a sustainable future together.”

Like football, societal change is a team game and Vicherat also invited the public and partners to follow the competition and join the Common Goal movement.

“The Danone Nations Cup commitment alone is not enough and we recognize the necessity for multi-stakeholder partnerships. That’s why we invite all partners of the Danone Nations Cup ecosystem to also play a part and contribute to this movement for and with the children.”